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Kids
Junk-Food Ads Reach
All Time High
A November 10, 2003 MSNBC article from
Reuters news starts off by saying, "A consumer
group charged that the marketing of fatty, sugary, and
low-nutrient foods was fueling childhood obesity and
it called for restricting promotions targeted at the
young." A Washington, D.C.-based advocacy
group, The Center for Science in the Public Interest,
(CSPI) released a report that said advertising and marketing
of what it termed junk foods had reached an all-time
high.
The advocacy group CSPI noted that the
wave of promotion was overwhelming parents ability
to manage their childrens diets and had helped
lead to a 15 percent obesity rate among children. Margo
Wootan, director of nutrition policy for CSPI, told
a news conference, "We acknowledge there are many
contributors to obesity, but direct marketing of low
nutritional-value foods to children is one of the most
important contributors.
Current US federal rules do not restrict
advertising content to children, only how much time
ads can take up during childrens programming.
For example, current advertising time to kids is limited
to 10.5 minutes per hour on weekends and 12 minutes
per hour during the week. According to CSPI, marketing
aimed at children, including food, increased from $6.9
billion in 1992 to $15 billion in 2002. Mary Story
of the University of Minnesota School of Public Health,
said that for every $1 spent by the U.S. Department
of Agriculture on child nutrition education, $10 is
spent by companies promoting high-fat snacks, soft drinks,
processed and fast foods.
CSPI asked the US Department of Health
and Human Services to work with Congress and the Federal
Trade Commission to limit junk-food advertising
aimed at children. It is currently estimated
that in Britain and the United States, around 15 percent
of children and adolescents are overweight or obese.
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| Veggies Lose Nutrients in the
Microwave |
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An article from the Oct. 16, 2003 issue
of the "HealthDayNews" reports on new research
that shows different ways of preparing, storing and
processing vegetables can affect how good they are for
you. The data for this article came from two studies
that appeared in the November issue of the Journal of
the Science of Food and Agriculture. The studies
report that several different processing procedures
and cooking can reduce antioxidants, which are cancer-fighting
compounds, normally found in vegetables.
Antioxidants are plentiful in vegetables
and work to eliminate free radicals, which can damage
cell DNA and contribute to various diseases. That's
why eating fiber, fruits, and vegetables, all of which
contain antioxidants, can help prevent cancer and cardiovascular
disease.
One of the studies showed that broccoli,
for instance, lost 97 percent of flavonoids, 74 percent
of sinapics and 87 percent of caffeoyl-quinic derivatives
(three different types of antioxidants) when it
is zapped in the microwave. When boiled the conventional
way (i.e., not in a pressure-cooker), broccoli lost
66 percent of its flavonoids; when tossed in a pressure
cooker, it lost 47 percent of its caffeoyl-quinic acid
derivatives. Steamed broccoli, on the other hand,
lost only 11 percent, 0 percent and 8 percent, respectively,
of flavonoids, sinapics, and caffeoyl-quinic derivatives.
Cristina Garcia-Viguera, lead author of
the research paper noted that the advantage of steaming
vs. conventional boiling is that you're "Not using
water directly in contact with the vegetable. The nutritional
compounds don't go into the water. Once the compounds
are in the water, the temperature destroys them much
easier." The damage from a microwave occurs
because it heats the inside of the vegetable. That,
combined with the fact that you normally use water when
microwaving, can cause the destruction of the valuable
nutrients.
Vegetables that are blanched before freezing
(a common processing technique) can lose up to one third
of their antioxidants. Frozen storage can also cause
losses, though these losses are much smaller.
Samantha Heller, a senior clinical nutritionist
at New York University Medical Center in New York City
states that not all of the healthy properties of vegetables
are being eliminated. "You're still getting plenty
of healthy compounds as well as fiber, so there's absolutely
no reason not to eat vegetables -- although, of course,
the fresher the better." She goes on to say,
"If people are willing to have vegetables anyway,
shape or form, even if they are going to nuke then,
I'd rather have them do that."
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| Bad Eating Habits Start Near
Age 2 |
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In the October 27, 2003 online issue of
the InteliHealth Health News comes the report on a study
that shows that children's eating habits can start as
early as age 2. The "Feeding Infants & Toddlers
Study", commissioned by baby-food maker Gerber
Products Company showed that, "By 24 months, patterns
look startlingly similar to some of the problematic
American dietary patterns." The article noted
that recent research has found that roughly one in every
five Americans is now considered obese, double the rate
in the mid-1980s.
The study was conducted by random telephone
interviews in 2002 that asked parents or primary caregivers
what their youngsters ages 4 months to 2 years ate on
that particular day. Up to a third of the children under
2 consumed no fruits or vegetables, according to the
survey. And for those who did have a vegetable, French
fries were the most common selection for children 15
months and older. Additionally, Thirty to 40 percent
of the children 15 months and up had a sugary fruit
drink each day, and about 10 percent had soda.
A Chicago-area dietitian, Jodie Shield,
who has written two books on child nutrition, noted
"If kids are having soda and soft drinks at such
an early age, it's going to be very, very challenging
to introduce other types of foods for them later".
The article stated that children aged
1 to 2 years require about 950 calories per day, but
the study found that the median intake for that age
group is 1,220 calories, -- an excess of nearly 30 percent.
For those 7 months to 11 months old, the daily caloric
surplus was about 20 percent.
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| School Kids Choose Unhealthy
Lunches, Study Finds |
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The above headline comes from a July 01,
2003 Reuters Health release. The article begins
by saying that according to new research, "Schools
that offer students pizza and fries as alternatives
to healthier lunch fare are not only encouraging children
to eat high-fat foods during lunch hour, but after school
and at home as well."
Researcher and registered nurse, Martha
Kubik of the University of Minnesota, and her team collected
data on 16 middle schools. They noted the difference
between schools that offered an a la carte program and
availability of vending machines, which offer children
more "popular" foods alongside the traditional,
and carefully balanced, school lunch. The results were
published in the American Journal of Public Health.
In the journal Kubik stated, "This is probably
the first paper that looks at the a la carte programs
in schools and their influence on student dietary behavior."
"We weren't just looking necessarily
at food they ate at school. We looked at food they ate
outside of school as well," Kubik said. She continues,
"That suggests how important the school environment
is. If they were at these schools that offered a la
carte, they were not making up for choices made at school
by eating healthier foods out of school. It shows how
powerful the school influence is, not only are they
exposed to their own choices, they are exposed to the
choices of their peers."
According to the U.S. Department of Agriculture
9 out of 10 U.S. schools offer the a la carte programs,
which do not have to meet the U.S. government's nutritional
recommendations. These recommendations call for
eating at least five servings a day of fruits and vegetables
and getting no more than 30 percent of calories from
fat.
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